Viacom Actively Infringed Upon Itself on YouTube

May 22, 2010

As the war between Viacom and Google heats up, this has become one of my favorite news bits from the past couple of months.

As court documents from the feud became public, it was discovered that Google alleges that some of the challenged content was intentionally posted on Youtube by Viacom. This presents an interesting defense.  In an economic environment where viral marketing is the most effective, Viacom has a multitude of reasons to infringe upon their own rights.  If they chose to do so, does that constitute a waiver of their copyrights?

In the world of Web 2.0, viral marketing has become and essential component of nearly every business.  Social media has made the consumer tremendously stronger when it comes to promoting any product or service.  Having a user create a Facebook campaign for you seems to be even more effective than a Super Bowl Commercial (the Betty White SNL campaign).  In order to appear as if a product has grassroots support, companies will use secondary companies to post content from IP addresses not associated with either company.  Ever notice how the first few episodes of every new show get “leaked”?

The concept of viral marketing poses very few IP questions to the average company as they have little content to protect.  Entertainment companies like Viacom, however, have a lot to lose and gain from viral marketing and user created content.  How does a company go about exploiting the new technology while still protecting their content?  And if they chose to promote the infringement of their content via specific outlet, does that create a blanket waiver of the infringement of their content on that outlet?

The first lesson that I feel like needs to be learned by most businesses is that social media is leveling the playing field.  We all have a link to mass media and a wide base of consumers.  In order to stay relevant, traditional companies are going to have to make use of the new medium.

Secondly, copyright laws in this country need to be overhauled to handle this new level of mass communication.  If web users are going to drive your sales, then you need to make concessions to said users when it comes to enforcing your intellectual properties.

Full story @ USA Today

Saigon Inks Futuristic Deal with Amalgam Digital

March 28, 2009


Having learned his lesson after the Atlantic fiasco that has prevented Sai’s release for the past 4 years, Saigon has signed a deal with Amalgam Digital that I believe will be model for independent artists in the future.  Instead of signing with a traditional deal with an indie label, Saigon’s deal simply grants Amalgam the right to distribute his tunes to various digital retailers.  As Sai put it in a recent interview, he is nobody’s artist and controls his own career at this point.  Due to that level of autonomy and the lack of physical CD sales in recent years, I believe many artists are going to be looking at going straight to digital distribution.

The deal is being kicked off with the release of Saigon and Statik Selektah’s album All in a Days Work.   Amalgam is not promoting the album and thus has a much lower overhead, so Saigon had much more artistic freedom in the creation of this album.  It’s arguable that that All in a Day’s Work is rawest material Saigon has made since his Yardfather release.

For artists that aren’t doing huge numbers and can pack stadiums for shows, 360 deals like Jay-Z’s won’t be available, and the ability to control their own content, promotion, and release schedule will be the most effective means to get their music in the hands of listeners while deriving revenue.  Essentially, by going to directly to a digital distributor, the artist is cutting out the record label, another middle man.  The artist will be allowed to retain a higher percentage of their publishing rights and sales profits.  Through the efforts of business savvy artists or artists with effective management teams, much of the bloat in the music industry could be cut away.

As CD sales continue to plummet, the music industry can no longer afford the many tiers of administration it has established over the past century.  When consumers were forced to pay top dollar for recordings of their artists, the industry could afford to have huge A&R and promo teams that orchestrated the release of thousands of albums a year, but when the top selling albums of the year barely go platinum in a week, the industry can no longer afford to pay everyone’s salary.  Cutting out independent record labels or essentially forcing each artist to become their own indie label removes a lot of the gratuitous excess and places a high percentage of the sales revenue directly in the artist’s pocket.

Full story @ Hip Hop DX

RIAA Halts Prosecution of Individual Pirates

December 27, 2008


In a move that generally shocks me, the RIAA has decided to quit filing suit against individual MP3 downloaders, but this shift in policy is not a sign of surrender.  The RIAA has shifted strategies to notifying ISPs of offenders and potentially having them blacklisted from the internet.  

Under the new policy, if an offender is caught downloading copyrighted content illegally three times, the RIAA will request that offenders internet access be revoked.  This could create a whole class of citizens that have been denied access to the fastest growing communications tool humanity has ever seen without so much as a single government hearing.  Even an administrative agency would have to hold a hearing to determine the presence of an infringement.

As telecoms continue to bundle packages that include internet, TV, and voice, would they be forced to revoke all services upon the third infringement?

Full article @ Wired